Trusted Choice

​​“Being a member of Trusted Choice allows us to enhance our value proposition for the clients and communities we serve.  The Trusted Choice logo denotes professionalism, client advocacy, and safety. Qualities that embody the mission and values of our agency.”
Bill Syddall
ALINK Insurnace Services, LLC
​​​​Trusted Choice® is a nationwide campaign designed to brand and promote the independent agency system and to connect consumers with their local independent agents. As Trusted Choice agents, TCCO member agencies have access to a number of Trusted Choice resources, including advertising co-ops for reimbursement of marketing expenses, ready-made marketing materials and online lead generation through the web portal. TCCO color.PNG
If you are already a licensed Trusted Choice agency - you can access the resources listed above by visiting Trusted Choice - Agency Resources.  

Taking Advantage of the Brand - 5 Easy Steps To Personalize.pdfTaking Advantage of the Brand - 5 Easy Steps To Personalize.pdf

Trusted Choice® is the national marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers.  This is not a market access program but a brand that is designed to highlight the strengths of independent insurance agents:  Choice, Customization, and Advocacy.  Trusted Choice agencies benefit from the following:
  •  Licensed use of the consumer tested logo and Pledge of Performance.
  •  Exposure through national advertising and public relations campaigns.
  •  Customizable advertising materials.
  •  Inclusion in the online Agency Locator, so that consumers can find your agency when visiting
  •  Informative consumer articles that can be used in agency newsletters, websites, social media or mailing.
  •  Customizable press release templates which help garner local press coverage for your agency.
  •  Syndicated content feed (RSS) for your website or blog.
  •  Support from many Trusted Choice industry partners.
  •  Marketing Reimbursement Program - receive up to $1600 for co-branding with Trusted Choice.

TCFreedomHeader.jpgTrusted Choice® Marketing Reimbursement Plan
In order to deliver the brand experience to your customers consistent with Trusted Choice®, Trusted Choice® will reimburse a portion of expenses spent on co-branded marketing materials such as advertising, agency signage and logo-wear; and in creating or updating
a digital presence to include the Trusted Choice® logo, link to the Trusted Choice® website Pledge of Performance and customizable Freedom Campaign. This is not meant to replace your agency’s brand, but to complement it by including the Trusted Choice® logo on these materials. Click here for reimbursement details and to access the Marketing Reimbursement Form.​

Ryan Hanley explains, "How Do Insurance Consumers Find the Trusted Choice Website?"

Ryan Hanley Explains how consumers find Trusted Choice Agents.JPG